Cannes Lions

TOYOTA HYBRID SYNERGY DRIVE

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2007

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Hybrid Synergy Drive is more than a technology - it’s the poster child for a revolution. Hybrids have come to represent a movement for something better in the auto industry. The HSD Site provides a catalyst to accelerate this movement by creating a community meeting place for hybrid owners of all kinds to post and share their reasons for driving. It underscores how the hybrid movement is growing, one consumer at a time, by recruiting each individual to be an agent of change.

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