Cannes Lions
TYO INTERACTIVE DESIGN, Tokyo / TOYOTA / 2008
Overview
Entries
Credits
Description
The objective of this project is to introduce TOYOTA’s environmentally friendly philosophy which is realised in their Hybrid Synergy Drive system. The character of Professor Fabre, an ardent insect lover, helps visitors comprehend TOYOTA’s environmental philosophy more intuitively. The panoramic scenery was shot in Okinawa to present the magnificent beauty of nature. We tried to create detailed 3D computer graphics of the insects but at the same time took great care not to make them appear off-putting. Despite the traditional techniques used, the way they were combined has made this website truly unique and a refreshing journey into nature.
Similar Campaigns
12 items