Take the idea of the advertising campaign ("A truck should be as strong as the man who drives it") to the field level in an innovative way.

We used a flat screen device to project a synchronized original video showing a strong man pushing a wheel, creating the illusion of him powering the display from underneath.

The illusion delivered the message “as strong as the man who drives it” in a very effective way as part of a series of events that attracted more than 100,000 people and resulted in 5,211 leads. The showcase of the product was so effective that many people even wanted to buy the truck onsite.