Commercials of the month for JanuaryThanks to its reputation in France, the Toyota Yaris has been building an emotional link with the French people for ten years (80% of customer satisfaction). We helped Toyota France to demonstrate its responsible commitment towards a strategy involving the new Toyota Yaris in the real life of the consumer. The idea was to show that sometimes, things don’t evolve completely as we wish but the new Toyota Yaris does. It brings improvements which answer the various consumer’s needs: extra clean, extra economical, extra power.

These 3 commercials take place with 3 different kinds of Toyota Yaris consumers and illustrate 3 typical funny situations that everybody could live once in his life.