Cannes Lions

TOYOTA YARIS

BLEUBLANCROUGE, Montreal / TOYOTA / 2009

Film

Overview

Entries

Credits

Overview

Description

We tell the story of the owner of a Toyota. During almost the entire story, viewers are led to believe that what he is about to do involves his car, up until the very last minute when the viewer discovers that the action is done without a car, since "When you have a Toyota, you only use it when you need it."

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