Cannes Lions
SPACE150, Minneapolis / TARGET / 2006
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Description
This project created the premier destination to purchase Star Wars memorabilia, including new and old toys as well as special collector’s items. In order to promote this, Target.com was surrounded by additional viral and marketing promotions, such as banner ads, viral films, unique Target.com pages, and more. In addition, we focused on unique interactive elements to draw users in, with the Scene Maker, Jedi Mind Trick, and Battle Name Configurator.
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12 items