Cannes Lions
GREY WORLDWIDE GERMANY, Dusseldorf / TOYS 'R' US / 2006
Awards:
Overview
Entries
Credits
Execution
When it comes to real toys, there’s just one option to make it look real: be real. We used real cars and attached price tags to them.
Outcome
The advertising space on the car is much cheaper than a billboard, but reaches more people by travelling around. The promotion was a success. Right before Christmas, the real toy car range was sold out.
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