Cannes Lions
LEO BURNETT, Chicago / TOYS 'R' US / 2003
Overview
Entries
Credits
Description
A mother asks her husband if he's read the children a bedtime story, and he replies that their friend Geoffrey is taking care of it. Cut to the children's bedroom as Geoffrey the Giraffe sits with the kids and reads aloud from the annual Toys "R" Us "Big Toy Book".
Similar Campaigns
12 items