This concept stages each of the products in a showcase that is both individually tailored to and consistent for all products, be they blenders or fridges. The central performance element is the Frame: – various large frames of 8 by 5 meters each present a flagship product in different themed zones. The front of each frame acts as an attention-grabbing animated showcase, entertaining visitors with unusual pictures and presentations. The frames’ interactive “reverse” sides invite visitors to learn more about the benefits of intelligent technologies. The concept puts product experience in the limelight, showing technology in the service of humans.

"Extraordinary images and surprising performances shape the entire trade show presentation. For instance, in the i-Dos showcase, the intelligent dosing of detergent, is visualized by 950 detergent measuring beakers that form one huge “pixel screen”. Each beaker has a small screen positioned behind it. These screens all work together in combination to create a humorous “laundry cinema” showing various laundry scenarios. The frame “heat” boasts an amusing cooking-pot ballet, staging different culinary scenarios and saucepan choreography on an induction stove top. Pots glide over the top of the stove as if moved by an invisible hand.

The client feedback: “Congratulations on the success and the impressive WOW-effect of the ‘House of Innovations’ and the ‘Show-Frames’!” – Big picture shots of the Siemens “Show-Frames” have been used in various newspapers and press news reporting on the IFA 2012.