When your footwear doesn’t fit right, you cannot get your feet off your mind, literally. Through this Internet film, we’ve made it clear that with New Balance you will think about your run, and not about your feet. The campaign has been extended to include numerous online components, including a blog, a Facebook page, and a dedicated YouTube channel.The video has been viewed over a million times, running on taxi TV and online (without a single dollar spent on media support). Furthermore, within hours of the launch, “Feet on Head” became a viral sensation on top running blogs and sites.