The objective is to promote Connex Trains as a safe way to travel. And who better to help endorse the safety features than the extremely fragile character, Humpty Dumpty.In this ‘Emergency Assist Button’ execution, a young woman sits down opposite Humpty on the train. She has a frying pan and whisk in a shopping bag on the seat next to her.Humpty freaks out, jumps up and hits the Emergency Assist Button.