Creatively, we used a fresh approach to the old Press media, re-inventing and celebrating it and making our idea stand out from the advertising overwhelmed magazines.

To get the most out of the budget, the media team was able to shortlist the channels to key social and industry specific magazines targeting both the end user (Saudi female consumer) and the professional users (mainly chefs from the food service outlets).

Furthermore to maximize the campaign exposure, all of the client retail shops were fitted with special poster displays that fully exploited the idea.

The campaign idea had a positive impact on the client’s business. As a result the client witnessed considerable increase in the number of visitors to their showrooms, and have observed a 26% jump in sales during the period of the campaign.

Furthermore the awareness and positive perception about these knives as a premium home ware brand consistent with the highest standards, unrivaled strength and durability has considerably increased.

Most importantly the TRAMONTINA brand became the number one selling knives’ brand in the Al Seif stores.

We anticipate this campaign will maintain its strong grip and accordingly we will notice an increase in word of mouth about the Tramontina knives as more customers interact and engage with the idea.