Cannes Lions
CARMICHAEL LYNCH, Minneapolis / INGERSOLL RAND / 2013
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Description
It’s Hard To Stop A Trane®. This campaign is true to everything Trane represents.
It's reliability with a capital 'R.' Only Trane can legitimately demonstrate this type of extreme, exaggerated testing.
It's because their engineers take their products to the limit every day. And consumers understand that.
In this spot a Trane product is battered with tennis balls.
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