Cannes Lions

TRANE

CARMICHAEL LYNCH, Minneapolis / INGERSOLL RAND / 2013

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

It’s Hard To Stop A Trane®. This campaign is true to everything Trane represents.

It's reliability with a capital 'R.' Only Trane can legitimately demonstrate this type of extreme, exaggerated testing.

It's because their engineers take their products to the limit every day. And consumers understand that.

In this spot a Trane product is battered with tennis balls.

Similar Campaigns

8 items

Cover the Prejudice

Y&R BRAZIL, Sao paulo

Cover the Prejudice

2018, SPORT CLUB CORINTHIANS PAULISTA

(opens in a new tab)