The response campaign created a lot of attention. The transport companies as well as the magazine 'persönlich' were contacted by numerous clients. The numbers of inquiries and contracts for VBZ TrafficMedia increased significantly.The special insert was placed in one of the most important Swiss specialist publications for the marketing sector. The pop-up was provided with a response element which could be used to order a call from VBZ, request more documentation on various topics or to enquire about an offer directly. The response element could be easily separated and sent back for free thanks to pre-franking.