As AMC would directly promote Acela services, we simply needed to drive PDA-using business travellers to it. Other relevant PDA channels were the key vehicles - Sponsorship banners on Amtrak’s home page linked to an interactive jump page, full screen interstitial ‘Take-Over’ ads in business channels, and 'Preview Channel' placements allowed existing AvantGo users to preview AMC. AMC became a default channel within AvantGo navigation, providing prospective subscribers the chance to sign up later.

The total and active number of subscribers to AMC increased by over 100%, with >35,000 new subscribers to the channel acquired at a cost-per-lead of just under $2 (or 1.8 Euros). The active user base increased from 13% to 27%. Most importantly, Amrak set four new booking records.