Our entry promotes all travel cards (and their added Values) of the Swiss Federal Railways, especially for the target group of young people from 16 to 25.

The Microsite with a virtual train guard builds the centre of the campaign. It's supported by several Side actions: Online Ads, ContentTeasing, Background Reports, Newsletters, Alerts and Reminders. Special Features include a special entry for 16-year-olds, an E-Shift from a children's platform, smart geopersonalisation and customized contents.