Cannes Lions

TRAVEL OPERATOR

SAATCHI & SAATCHI, Rome / SHOESTRING / 2008

Awards:

1 Shortlisted Cannes Lions
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WHO IS SHOESTRING?Shoestring is a tour operator that offers an unconventional way to travel in the most adventurous places on the planet.WHAT IS THE WILD THERAPY?Four bored, tired and depressed animals need help because they’ve lost their wild life. They just can’t stand “holiday-village-tourists” and miss people who love the real adventure. Enjoy the analysis sessions of these animals to get why they need the Wild Therapy.

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