The objective of the website was to promote the ease of driving in the Northern Territory of Australia.Peter Brock (champion ex-touring car driver) and his wife Bev were chosen for their direct relationship with driving.The execution of the website was to track The Brocks as they journeyed from Uluru (Ayers Rock) to Darwin, a trip over 1,900 kilometres. Each day The Brocks would visit attractions along the way and all comments, experiences, and images were captured, incorporated into the website content which was updated via satellite from anywhere along the road. This gave a very real-time account of the journey as experiences and images from the morning were updated on the website at midday each day. Each evening the experiences and images from the afternoon were updated.Visitors were also encouraged to enter a daily competition to answer questions about th NT. Daily questions related to what The Brocks were doing also reinforced the 'driving experience'. First prize was a 7 day replica of The Brocks adventure.The target group for the promotion were people aged 35+ with higher than average disposable income.The website was promoted offline with advertisements in The Australian (national daily newspaper) and on the Austereo radio network. The radio promotion creative was done by Peter Brock via satellite each day.