This project is in its early stages and the feedback thus far from the sales force has been extremely positive and that feedback is based on both their reaction as well as their clients reactions. We have not asked them to quantify reactions and results, however it’s working well enough that a sales force outside the US has requested that they be modified for their own application and use.

As mentioned in the responses above, decisions by an insurance company are driven by data and decisions by potential buyers of insurance are also driven by data and emotion. In this case we tried to strike the right balance between data that informs, and a medium that entertains and provides an emotional hook for the potential consumer as well as a motivator for the sales person. These are videos that do not take the place of the sales person but provide an overall context of fact as well as fact and data illustrated in real life case studies, which taken together form the most compelling type of narrative in the selling process. In all of the videos we tried to imagine the viewer sitting at the intersection of logic and magic and we worked to figure out a way to appeal to both the right and left brain of those selling and consuming the different insurance products.