It only takes few minutes to cut down a tree, but much longer time is needed to grow one. The audience will witness a tree got disintegrated in a second’s time, while they need to wait for at least more than a minute’s time to see the tree to be reconstructed again into a complete tree. The metaphor using time to be a real demonstration.

We build a tree-clock device in an indoor shopping mall with busy offices building. The clock hands are shaped in trees form. The audience will see a complete tree with lots of branches. In a second’s time, when the clock hands moves, the trees will be disintegrated. It will only restored again into a completed tree after a few minutes. People need to wait to see the tree to be reconstructed again. People could scan the QR code to donate to NGO. Within a split second’s time, they could help the forest reconstruction.

With high traffic of Beijing, we’ve got high attention of general public. In three days activity people shared their pictures in social media. And various media reported. Due to the big success, the Chinese Environmental Protection Foundation decided to continue the display at the world earth day on April 22, 2016.