With 30 thousand spectators in the arena and more than one million people at home watching the game we decided to create a live action on the field that simulated the experience of surfing the web on a slow connection. Prior to the game we rehearsed with the players so that, upon a signal only they saw, they would freeze in a specific moment of the game, go back to playing normally and freeze again. After repeating this a couple of times a person would come out with a sign that read “Live it without the wait with Tricom’s High Bandwidth”. Since we wanted to show everyone what it would be like to watch the game through an Internet connection that wasn’t Tricom.

The Internet Service Provider experienced a 23% growth in new subscriptions. Some bloggers published the video in their blogs and it became a viral under the title “The Quisqueya Stadium freezes up”. It was also commented the next day in the newspapers, radio and sport TV shows.