In a fashion setting, we let eight brave girls bring their Internet trolls into the light, exposing them to the world at end of the runway. Proving that #NoTrollCanBreakMe and create a movement of girls standing together agains online harassment.

The eight girls have experienced hateful and horrible comments online. Racism, ignorance, harassment and body shaming are just a few. But despite the bulling they refuse to regard them selves as victims. They are fighting back their trolls with real girl power - exposing the trolls identity and fearlessly wearing their faces on their t-shirts. With the help of an internet security expert, we were able to find the trolls true identity and made caricatures for the world to see.

A reader´s note and blog post by Kari Traa herself set the agenda for the launch before a big press release. We spread the film through SOME, and a celebrities, female athletes and Kari Traa ambassadors all came together in support for the campaign creating engagement around #notrollcanbreakme as a true girl power statement.

In a country of only 5 million people, we really put cyber bullying on the agenda with a total of over 20.000.000 in combined reach.

• 9 out of 10 Norwegians applauds Kari Traa for using her brand to fight cyber bullying

• 41 % increased brand liking in the target group

• Earned media value 1,2 million € (Press/TV/Radio)

• Close to 600% higher engagement rate on Kari Traas Facebook page.

• #notrollcanbreakme became a true symbol of strength and attitude