Tropicana wanted to launch on the UK market a new kind of beverage made with pure fruit juice and sparkling water.

The agency had to create three 33cl bottles for three different tastes.

Innovative packaging structure: a vertical elevation from Tropicana Spirit brand to introduce to a new vision of fruit.Product transparency: A see-through and 360° design that conveys the key naturality of product.Frozen effect: A semi-mett frozen white sleeve that cues freshness and premiumness.Fruits and bubbles: an infused vision of tasty and natural fruits.

The launch of this product was a huge success because, in a few weeks, the beverage became the 8th most-drunk soft-drink in the UK.