Cannes Lions
CRAMER-KRASSELT, Chicago / TROPICANA / 2022
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Our approach was to add a modern, comedic twist to typical Consumer Packaged Goods (CPG) scenarios - like a happy family breakfast – and create a day where nothing goes right. Using a balance of practical effects, VFX and choreographed camera moves, each scene paints a different situation and escalates the comedic tension. From toast-stealing ravens, to possessed Victorian-era dolls, to a lost astronaut crashing a family’s breakfast, the film shows us a world not unlike ours. Where life might not always be perfect, but there’s always a bright side.
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