We created a plugin for our website video player. This little but great invention enabled 2 million colour-blind to modify the image chromatic spectrum so they could watch football properly. Now the love for their colours, is truly seen as it is.

• Implementation: The digital tool was installed on Bein Connect website. From any computer, tablet or smartphone image colour could be modified to enjoy the match properly.

• Timeline: After a testing stage, this new function was launched on January 5, 2017, and remains for the present.

• Placement: The solution was installed on Bein Connect website. https://beinconnect.es/

• Scale: Spain.

The campaign was well welcomed for every football fan. It positioned our channel as the best offer in terms of image quality that exists to watch football online. Brand image increased by 33%. Been gained 18.000 new subscribers and the website visits are by 125%.

From now on, with a simple click, football can be watched at its very best.