It was thought that high quality products should be the “face of the company”, thus the package design of the flagship product “Natural American Spirit” was made as-is into a business card design.

The ratio and color of design elements from the actual package design are replicated, adding the power of the product itself to the business card.

In the business world, a synergy was created where the unique business card, which could not be found anywhere else, meant that the company stood out in one’s memory compared with other products, and lead to related peoples in charge also becoming more memorable.