‘True Wetsuits’ is a completely waterproof business suit made from wetsuit materials. A collaborated creation by the agency and the client designed to bring back the young busy Japanese salaryman to beauty of surfing lifestyle.

The suit allows the wearer to avoid the hectic process of changing by just wearing one suit from the surfboard to the boardroom.

We first began sales from our online shop where we unveiled the video. The product stoked the desire of surfers everywhere, thus going viral and became one of the most talked about topics worldwide.

As a result, the suit brought back not just the young busy Japanese working surfers, but created a new breed of surfers at the scene.

Introducing the ‘True Wetsuits’. One hundred per cent waterproof, ‘True Wetsuits’ is the world first innovation you can wear both in water and in the office.

There are three styles – Office Smart, Navy Seal and Party Tuxedo – each ‘True Wetsuits’ comes with a pen-shaped communication device that allows you to automatically send an “excuse e-mail” if you’re too busy having fun in the water.

In addition to showcasing the collection, our website also features a ‘Surfer’s Market Report” – linking the coming day’s surf forecast with that of the stock market.

‘True Wetsuits’ became a worldwide sensation. The 2015 model sold out within three days of its launch, and more orders are flocking in all the way to 2016 delivery. It has accumulated over 10 million impressions in Japanese media and over 120 million impressions globally, and featured in over 100 online stories and blogs up to today. ‘True Wetsuits’ has not only brought back the men who once traded their wetsuits for business suits, but revolutionized their work-life balance.

A powerful product that brought back the young Japanese workers from the boardroom to the surfboard.