Cannes Lions
LUCKY GENERALS, London / PADDY POWER / 2018
Overview
Entries
Credits
Description
On 16th May 2017 a story broke alleging that Donald Trump had given classified information to Putin’s government regarding the Islamic state. This news increased demands for Trump’s impeachment and saw Paddy Power slash the odds on his impeachment to an incredible 2/1. To announce these odds, and to add a little Paddy Power mischief to the conversation we created a press advert, depicting Trump behind the ‘bars’ of the US flag. The ad ran in papers the very next day.
Similar Campaigns
12 items