Cannes Lions

Trump Suite

HONEY GMBH, Hamburg / 25HOURS HOTEL COMPANY / 2018

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Overview

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Credits

OVERVIEW

Description

We took one of the hotel's XL rooms and transformed it into something special-a decadent suite in Trump's style, modelled after his painfully opulent apartment in New York. The G20 Trump Suite shined with tons of political references:

There was welcome chocolate from Mexico, a gift basket from his buddy Putin, the current German fake news, and a narcissistic Trump gallery of Obama, Merkel and the Pope. Complete with hair styling tips and shampoo on top.

Above all, the G20 Trump Suite was for a good cause. Two nights on the weekend of the Summit were auctioned off on eBay, and all proceeds went to the climate protection organization "Climate without Borders."

Execution

We took one of the hotel's XL rooms and transformed it into something special-a decadent suite in Trump's style, modelled after his painfully opulent apartment in New York. The G20 Trump Suite shined with tons of political references:

There was welcome chocolate from Mexico, a gift basket from his buddy Putin, the current German fake news, and a narcissistic Trump gallery of Obama, Merkel and the Pope. Complete with hair styling tips and shampoo on top.

Above all, the G20 Trump Suite was for a good cause. Two nights on the weekend of the Summit were auctioned off on eBay, and all proceeds went to the climate protection organization "Climate without Borders."

Outcome

The campaign for this relatively unknown hotel group was liked, shared, and commented on globally on Facebook and Twitter. It reached over 90 million people and increased awareness hundredfold within 3 days.