Try is a brand of personal lubricant that has had no communication in 5 years, but still lives strongly in the Marais, Paris, gay community. It is, for example, the brand used in largely in the gay bars' "back-rooms".

Our aim was to invigorate the brand and celebrate its return to communication.We wanted to reconnect with the gay community, thanking them for their support and recognising the role they play for the brand.

We developed a new catch phrase, "TRY ME!", derived from the name of the product, Try, in order to add a new layer of connivance to our communication.

On top of a press campaign depicting phallic objects with "TRY ME!" written on them, we sent a user kit to journalists, with stickers, flyers, the product, and a cigar stamped with the "TRY ME!" slogan.As a result, there was large coverage, mostly online, with more than 50 articles showing the press campaign.

- Kit to journalists & Bloggers: 25 February 2011- Press in free gay magazines: 1 March 2011

As a result, there was large coverage, mostly online, with more than 50 articles showing the press campaign.