The concept was "1 Litre of Help" and the "There's not water" campaign was implemented at companies in two phases.1. The company's water supply was cut off during the lunch hour. When everyone came back to work, all they had were some 5-litre bottles for their most urgent needs and posters warning them that there was no water.2. The next day all the employees found a card on their desks explaining the previous day’s water cut and telling them how to reduce the inconvenience caused but, this time, in the Asian countries with the same problem.

The campaign results were absolutely outstanding. We were expecting to raise €10,000 and the final results pointed towards over €35,500, meaning, we more than tripled the results we were hoping to achieve. During the period of the campaign, more than 19,000 "help cards" were sold, 950 of them in one store only, in a single day.