Cannes Lions
MARURI GREY, Guayaquil / CHEVROLET / 2015
Overview
Entries
Credits
Execution
Our app was developed for android smartphones to automatically sync with the driver’s car. Each phone was synced to a specific car and the app would start working as soon as the car started getting speed. The app would immediately mute all notifications for incoming texts in order to keep the drivers with their eyes on the road. In order to reach the drivers’ texters, the app would generate an automatic SMS to whoever would text person on the wheel.
Outcome
In only 3 months we have stopped 87,992 text messages to drivers and texting and driving tickets have decreased 17% -Source: National Transit Commission
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