Cannes Lions

TTYL

MARURI GREY, Guayaquil / CHEVROLET / 2015

Presentation Image
Supporting Content
Case Film

Overview

Entries

Credits

Overview

Execution

Our app was developed for android smartphones to automatically sync with the driver’s car. Each phone was synced to a specific car and the app would start working as soon as the car started getting speed. The app would immediately mute all notifications for incoming texts in order to keep the drivers with their eyes on the road. In order to reach the drivers’ texters, the app would generate an automatic SMS to whoever would text person on the wheel.

Outcome

In only 3 months we have stopped 87,992 text messages to drivers and texting and driving tickets have decreased 17% -Source: National Transit Commission

Similar Campaigns

12 items

WhatsApp Race

WMcCANN, Sao paulo

WhatsApp Race

2023, CHEVROLET

(opens in a new tab)