Cannes Lions
DMC FULLSIX, Milan / DANONE / 2007
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Description
When hunger strikes suddenly, it may be tempting to eat the first thing at hand. An interactive video banner, in which it is possible to suggest to a funny and starving office worker to eat the objects on his desk. He will be happy to take in these suggestions… but his telephone, the cactus, the photo-holder and the pc screen will turn out to be too heavy food. When it is time for a snack, there is only one right choice: TUC by Saiwa. For now, if you think you can sustain explicit scenes of hunger, meet the man in his office.
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