A man on a dream beach on a dream island - arms around a dream woman. Suddenly an old woman turns up. 'The train, the train..?' she squeaks. Island and beach suddenly disappear. The man finds himself in an underground railway station and around a TUI poster showing the woman from a few seconds ago. Only the old woman is there: 'Has the train left already?' Now the man realises: Everything was just a dream.

The end-user picks up his photos and realizes that the TUI photo is much nicer than his own. The message is that it's once again time to book a great holiday with TUI.