Cannes Lions

TULIPAN CONDOMS

Y&R BUENOS AIRES, Buenos Aires / KOPELCO S.A. / 2011

Awards:

2 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

We made the first interactive condoms print ad so that people could test Tulipan’s quality and safety.

Outcome

We ended a long time installed prejudice, changing people’s perceptionand consequently raising the frequency of usage and the sales of Tulipan condoms.

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Shortlisted Cannes Lions

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