Cannes Lions
GRABARZ & PARTNER, Hamburg / TMV / 2010
Overview
Entries
Credits
Execution
We used the login pages of online portals as an innovative media placement. Visitors who made a typo when typing in their passwords didn't see the normal error message. Instead, the surprised visitors saw a personalised banner that addressed them directly by name and kindly informed them that Tunnel Energy Drink helps a lot when you're feeling tired.
Outcome
A respectable click rate of 0.7% and many wide-awake visitors.
Similar Campaigns
6 items