Cannes Lions
RAFINERI, Istanbul / TURKCELL / 2019
Overview
Entries
Credits
Background
116,000 trees were rescued in 170 million publications.
So far we have absorbed 1.509.036 tons (1.5 million tons) of CO2 in nature.
Execution
Dergilik is a mobile publishing platform that has been developed by Turkcell, the digital operator of Turkey.
Aside from the convenience of such a service, one of the best advantages of it is that it is environment friendly. It is the ‘today’ of publishing as it a sustainable way to discover and read magazines, newspaper any many other contents that allows our precious trees to sustain as they are in a ever-consuming era of time.
To emphasize this feature, we created two films. We associated the touch and feel of printed paper to the touch and feel of actual trees.
We wanted to emphasize that although most bookworms love the touch of a good book we also need to love the earth itself. With Dergilik it is possible to make a big contribution by changing a little habit.
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