The spot opens on the voice of a teenager, belonging to North East India. He starts listing the various cultural biases that he and others like him are subjected to, because of the region they come from.

As his list continues, the music grows in intensity.

He concludes by inviting you to visit the region, to find out who they really are.

The voice-over explains that the only way to turn your biases around (about a culture or its people) is to travel there.