To create a simple and clear website introducing nine case studies representing Turner Duckworth's nine design principles: Iconic Design, Clarity, Inspiration, Unmistakablity, Delightful Simplicity, Material Culture, Craftmanship, Visual Wit and Limitless Potential.

A simple and striking waterfall of images on a carousel shows the viewer that there is a visually rich case study to be explored for each. The site is primarily designed to present Turner Duckworth's work on its own merits. But the stories behind the designs, insights from designers and quotes from clients are revealed within each case study.

In the Difference section, the viewer can read about what makes Turner Duckworth different and what makes the consultancy tick. The site uses responsive design to make sure the viewer has an optimal experience, whatever device is used to view it.