“First Dance” aired with 60-second broadcast and was part of the Bright House Networks “Connections” campaign. The spot spoke to both potential and existing customers. It followed the story of a young boy and his quest to win the heart of a girl, while organically weaving in Bright House services and products along the way. The spot took the viewer on an authentic, heartwarming ride – complete with twists, emotional arcs and subtle clues that helped you see the story in a new way with each subsequent viewing. Our goal was to tell a timeless story updated with the modern means we use to connect today.