Cannes Lions
DUVAL GUILLAUME , Brussels / BELGACOM / 2006
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In a gym a man is sitting listlessly on an exercise bike. In front of him a group of women is doing an aerobics class. When the women suddenly make a half turn and are facing the man, he miraculously recovers and starts pedalling very vigorously. When the women turn away again he stops. Until the women face him once more and he gives it his best shot again.The following message appears on the image of the enthusiastically pedalling man:Men perform better when someone's watching.Watch Studio 1 for better Belgian football.
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