Synopsis: explaining the changes of modern TV (cable, TNT, ...) and the different ways to receive it (cable, parabolic antenna...) for the first time in a " simple", practical, and clear way.The objectives: highlight the choice, the simplicity of Canal + and Canal satellite offers.

Make the two channels appear like leaders of their category and natural answers for a choice of a new TV. Develop recruitments.Target: Canal + and Canal sat. subscribers, prospects,