Reach the Financial and Marketing Directors of large companies that have not yet sponsored Cultura TV and also professionals from advertising agencies that attend their account. It was proposed to the Financial Directors to schedule a meeting with a specialist on cultural procedure, via the Rouanet's Law. To the marketing professionals and contacts of the advertising agencies, it was informed that Cultura TV was helping them throughout the financial department, seeking to obtain their support.

With a total investment of US$5,881.62, 122 companies/agencies were contacted, at a cost of US$48.21 each. As a result, it generated 37% of interested replies where 6.6% were turned into actual sales: eight shares of sponsorship to an average value of US$94,065.25. Sponsorship for future productions has a value of US$752,522.00 – fully considered as income, means the return on investment (ROI) was 12,793/56% or US$127,94 for each US$1,00 invested.