Staged first-ever event crossing formal design charrette with reality-style live art installations. Challenged top architects to conceive/build visions for their “City of the Future,” rooted in lessons from great empires in the series.(1) Secured American Institute of Architects, Reed Kroloff (Dean, Tulane Architecture School; competition manager) for credibility, (2) Timed model building for event sizzle; (3) Recruited blue ribbon judges -- Chief Architect of the United States Shepherd); 2005 Pritzker Prizewinner Mayne; “Freedom Tower” @ WTC designer Libeskind); (4) Partnered with host cities - NYC, Chicago, LA to address actual city planning “hot topics,” and attract top officials to events.

Campaign spurred record-breaking series premiere (13%+ previous record. Beat average 2006 premieres by 18%) and helped lower audience age (>15% 18-49 than all THC series.) Closed deals with Infiniti and IBM, netting $8MM incremental advertising revenue (CONFIDENTIAL). With 150,000+ attendees, events showcased THC’s position at the center of today’s hottest issues; garnered cover stories in NYTimes, Chicago Sun Times, LA Times (27MM+ impressions; 10:1 ROI)Campaign received 2007 GOLD Reggie (Event Marketing)."The city of the future is no longer a fantasy but a reality, the exploration of the future no longer a luxury but a necessity.” - Daniel Libeskind