1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To promote the Hung series as one of the most successfully running shows on HBO.

Execution

We created a striking typographical poster by sabotaging the 'U' of the word 'Hung' to appear phallic

Outcome

We saw a 40% increase in the TRP ratings for the show during the period of poster activity.

Similar Campaigns

12 items

SID LEE, Montreal

Sid Lee Biosquare

2022, SID LEE

(opens in a new tab)

NORD DDB, Copenhagen

Monday Night Coffee

2018, HBO

(opens in a new tab)

ESPN, London

The Future of Sports betting

2017, ESPN

(opens in a new tab)

RELEVENT, New york

ASCEND THE WALL

2015, HBO

(opens in a new tab)

PHD, New york

GAME OF THRONES DRAGON SHADOW LAUNCH

2013, HBO

(opens in a new tab)

DDB MEXICO, Mexico city

VH1 PARTIES

2012, MTV

(opens in a new tab)

BBDO NEW YORK, New york

BIG LOVE TV SERIES

2009, HBO

(opens in a new tab)

FISCHER AMERICA ARGENTINA, Buenos aires

LA NACION FOUNDATION

2007, LA NACION

(opens in a new tab)

BACON, Copenhagen

TV CHANNEL

2006, DISCOVERY CHANNEL

(opens in a new tab)

VENABLES BELL & PARTNERS, San francisco

SIX FEET UNDER SEASON 2 DVD

2005, HBO

(opens in a new tab)

HOME BOX OFFICE, New york

CARNIVALE HBO TELEVISION SHOW

2005, HBO

(opens in a new tab)

McCANN ERICKSON BELGIUM, Brussels

AGENCY SELF-PROMOTION

2005, MCCANN

(opens in a new tab)