We created a promotional campaign for TV/cinema and big screen activity; an online app; interactive and countdown banners pointing to both the app and counting down to series itself, plus an exclusive audiofile for kids to download to their mobiles.Our “CBBC yourself” campaign launched a beauty spoof promo showed a Viking, Georgian and an Egyptian giving “horrible” beauty tips based on real facts.The app was the heart of the activity. Children could “choose their look”, upload their photo and get their own personalised makeover. Children saw the character presenting back their photo within a video seamlessly.

Series doubled average impacts of previous series.In its regular slot it was CBBC’s second highest performing programme, at 179,000 per week.Average iPlayer requests over the series was 1.94m.Banners achieved 3.54% click-through-rate, more than 20 times the 0.15% industry average.On its first day, the Horrible Histories site had 35,395 unique users, and averaged 170,000 weekly unique users.By week 4, 18% of promotion viewers said they had gone to the BBC website to find out more. We also received record-breaking request levels for the mobile ring tone, at 32.6 requests per thousand viewers.