Cannes Lions
JUNG von MATT, Hamburg / TW1 / 2007
Overview
Entries
Credits
Execution
The TW1 logo and tagline were printed on the inside of white umbrellas. They were then opened and affixed to balconies with their handles facing outwards so that the tagline inside was visible: “TW1. Your weather channel on Astra Digital.”
Outcome
This promotion gave a huge boost to public awareness of TW1. Because of the positive response, plans are now afoot to run it throughout Germany.
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