Cannes Lions
Y&R COLOMBIA, Bogota / FERRELECTRICOS / 2013
Overview
Entries
Credits
Execution
The product showed that it is the only glue that can paste for ever on anything, we made an eternal tweet and gave the people relevance and importance to what they feel and write, all this because a glue makes that those things that lost over time, now lasts for life.
Outcome
We became trend topic in Colombia, we turn Sika in a product that people buy when they want to paste something forever.
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