Cannes Lions

Tweetea

THE PARTNERS, London / THE CHILDREN'S TEA COMPANY / 2016

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Overview

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Credits

OVERVIEW

Description

We designed Tweetea, an identity and packaging range with stand out to both adults and children. As with the name, the identity combines fruit (tea) with birds to create lovable characters also know as Tweeteas. Using the ingredients as inspiration, each character is built from the fruit inside the tea, hand crafted from cut paper, given a personality and bird names with a fruity twist. The quirky personality of each individual tweetea are shown in various places around the box, the bird house shaped box.

Execution

The Tweeteas are fruit birds, hand crafted from paper cut illustrations. Each Tweetea consists of a combination of fruit to represent the flavour of the tea.

Outcome

Launches April 2016, nothing available as yet.

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