We changed a simple tin into an exciting playing kit for parents and children to enjoy together. First at the store front, we sold Nivea tins with a gift of small, twinkling decorating stickers. They could post pictures of their decorated tins on the website and the computer system automatically recognised each sticker. Each stickers makes a gentle sound. This means, on the website, each Nivea tin becomes a unique music box.

More than 30,000 deco stickers were used by families across Japan.

The Decoration Nivea tins got remarkably increased sales of 120% over last year in a month after launch and finally sold out. Many positive comments towards Nivea Cream were shown such as “I enjoy every time picking up my decorated can!” and “I will continue to use it with my kid for years to come!”. We achieved strong engagement between the product and consumers.